"Thank You" Means A Lot

This time of year many of you will receive Christmas Baskets for the holidays.

I am amazed how often people, who have ordered a gift basket from my store, call to confirm if it was received because they never got a "thank you." Even corporations that send lots of gifts each year, expect a little appreciation for the gesture. Someone took the time to think of you, spend their hard earned money, and pick out something they thought was appropriate for you. Sometimes, we'll make something up special, a custom or personalized basket, and the customer is anxiously awaiting to hear the reaction when it's received.

A quick phone call is fine. However, a hand written thank you note is a nice touch too. You should mention a detail or two about the specific gift or how it will be used. Here are a couple of quick sample letters if you're at a loss for words:

(1) Dear Aunt Emma,

Thank you so much for the new sweater. The color is so pretty and it looks nice and warm for winter. It was very thoughtful of you to think of me. I really appreciate it.

(2) To All The Staff At ABC Marketing:

Thank you for the lovely Christmas basket. We all enjoyed the chocolates and other goodies. In fact, there's not much left! We hope you had a wonderful holiday and look forward to a new year of doing business with you.

So, take out a few minutes to acknowledge the gifts you receive. It will make someone's day and it's just plain rude not to!